apparel & accessories designed to optimize the joy in your run

Monthly Archives: August 2012

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“Just showing up at the starting line is an accomplishment.” Because I am extremely self-demanding that sentiment has never fit for me. In fact, I’ve always snorted at it. What’s the big deal about showing up? Anyone can sign up for a race late at night after a few glasses …
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This past weekend I had the opportunity to attend the Run Wild Women’s Trail Running & Wellness Retreat put on by Elinor Fish just outside of Carbondale, CO. The theme of the retreat was “Run Well, Be Well” and I was thrilled to have Run Pretty Far help sponsor this …
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{my friend Yitka at mile 37 of 50 - obviously deep in the joy zone. Photo courtesy of Glenn Tachiyama}

We do this for fun, remember? Whether it’s tallying the miles or watching the clock, it’s almost impossible for the uber-driven runner type not to get sucked into the numbers game. And, to a certain degree, goals are a great motivator. Qualifying for Boston, losing the extra weight, or following a training …
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We’re back & shipping will resume as normal! Today is catch up day – sifting through the email and getting the traveling bins packed for the next three weeks of expos. As everyone knows, the first day of re-entry into the ‘real world’ is always a killer. All the to-do’s …
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Hi All: Just a heads up that our little operation will be out and away from cords, chargers, laptops, and wi-fi ’till Friday morning. Greg has 3 – count ‘em 3 – days of vacation this summer and we’re using them to go hike The Enchantments in WA. Several people …
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